SUSTAINABILITY

is an ongoing proces

Maybe we will never be completely sustainable in our industry, but we will always be responsible.

Let’s face it—being part of the textile industry means we will never be 100% sustainable, as our business is based on selling new clothing. However, in collaboration with our suppliers, we work every day to improve.

We’re not there yet, and we hope we never fully reach the goal—because that keeps us striving to be better tomorrow than we are today.

INTERNAL IMPROVEMENTS

- We sort all waste within the company.
- Our catalogs are printed on Nordic Swan Ecolabel and FSC MIX certified paper.
- We only print necessary materials and offer everything online.
- We have minimized electricity consumption by switching to LED bulbs.
- We have charging stations for electric cars to support lower CO₂ emissions.
- We minimize travel and continue the good habit of digital meetings where it makes sense.

EXTERNAL IMPROVEMENTS

- Since 2020, the majority of our cotton has been organic.
- All suppliers must sign our Code of Conduct.
- We have teams in China, Turkey, and India that oversee our production.
- We have stopped producing plastic bags for our retailers and now use bags made from recycled materials.
- Since 2021, all plastic packaging for our products has been made from recycled plastic.
- All hangtags have been made from recycled paper since 2021.
- All cardboard boxes are made from recycled paper.

OUR DIFFERENT

MATERIALS

Learn more about our fabrics and how we optimize them for sustainability.